Apple Led Global Smartphone Market in Q4 2019: Canalys, Strategy Analytics

Apple Led Global Smartphone Market in Q4 2019: Canalys, Strategy Analytics

The iPhone 11 series lifted Apple to the lead in global smartphone sales

HIGHLIGHTS
  • Apple was the leading smartphone vendor in Q4 2019
  • Samsung, Huawei, Xiaomi, and Oppo complete the top five
  • Strong iPhone 11 series sales boosted Apple to the lead
IN THIS ARTICLE

  • iPhone 11

After many successive quarters of Asian dominance, the global smartphone market saw a resurgence from American tech giant Apple, which started the smartphone revolution with the iPhone in 2007. The Cupertino-based company took the lead in the global smartphone segment by shipments, overtaking Samsung and Huawei in Q4 2019. Apple accounted for a greater market share for the final quarter of 2019 thanks to strong demand and pricing for its iPhone 11 series, according to two independent research and analytics firms, Canalys and Strategy Analytics.

Although Canalys and Strategy Analytics report different figures for global smartphone shipments, the data released by both firms state that Apple led the segment in Q4 2019, ahead of Samsung and Huawei which ranked second and third respectively. Xiaomi and Oppo completed the top five, while the combined shipments of all other smartphone vendors accounted for around 30 percent of all shipments.