Body shapes, colour charts and mood boards are just an average day’s work for personal stylist, Hayley Smith. Lucy Budge gets some summer styling advice from the Notts fashion expert
Spending a day hitting the shops may be a luxury for some, but for personal stylist Hayley Smith it’s all just part of the job.
The 33-year-old, of Edwinstowe, has been running her personal shopping company Hayley Eleanor for just over a year, with the aim to help women across Nottingham create their dream wardrobe.
She regularly spends her days travelling to clients across the region to discover what styling fix they desire, as well as taking them on educational shopping trips in Nottingham, Leicester, Lincoln and Derby.
From colour analysis to body shape and wardrobe review, Hayley can transform your style whether it be for a special occasion or every day duties.
The fashion expert says: “For most clients I set up a capsule wardrobe and show them pieces that are missing in their current wardrobes.
“I get together with them first and discuss their personal style and what they want their wardrobe to do, or how they want it to change. It’s important to find out what they do day-to-day.
“A lot of them just don’t know what they’re doing with their wardrobe and clothes, and feel like they’re missing important bits. I advised a lady recently who had lost a lot of weight and wanted a new direction in terms of her style.
“Most of my clients are busy working women who have children, and just don’t have the time for fashion and shopping. You can lose yourself as you grow up and your life changes.”
A range of packages are available, starting with the complete style experience for £120, which includes a mini wardrobe review, body shape analysis, online inspiration gallery and a consultation.
But for the full personal stylist package, clients can opt for the ultimate experience at £300, which includes a four-hour shopping trip.
“I’ve found my clients are generally aged from early 30s up to late 40s and 50s,” says Hayley.
“I can offer a range of things, including a colour analysis, where I look at whether they are warm or cool.
“I find out what colours they should have in their wardrobe and the colours that sit well against their skin tone. This way they can co-ordinate everything they have.
“I put all of the information together into a booklet. They can then put it in their handbags and take it out when they go shopping.”
She’s always had a passion for fashion but working as a freelance personal stylist is a far cry from Hayley’s first career as a family solicitor.
“I went on maternity leave and it gave me the chance to realise that I wanted to do something that I enjoy.
“I’m starting to go into bridal styling, as well as bridesmaids.
“Brides tend to have a set idea of what they want for their dress, but what they have in their mind is not necessarily what suits them. With bridesmaids it’s difficult to find something that will suit everyone.
“I have a lot of clients who want styling for special occasions too. One of my clients is renewing her vows.”
For this summer season, Hayley advises to head back to the groovy seventies for outfit inspiration.
She adds: “This summer is very 70s. Yellow is a key colour for this and shirt dresses are very fashionable.
“Shoes are also rather comfortable this season, with sliders being popular and also block heels.
“Denim is very big – think dungarees and boyfriend jeans.
“For something alternative to black too go for blue. It’s a very good colour for a lot of people and comes in so many different tones and shades.”